Baby Steps for Starting an Affiliate Program
By Shawn Collins
Q: I want to set up an program for my business, but I really do not know where to start. We have a booking system that clicks from the main site to the reservation form which is on a separate URL. I am new to this stuff so any advice would be welcome.
A: The first thing you're going to need to figure out who is going to manage your program. That person will take the lead on all of the elements involved in developing your program.
There are a few routes you can go when it comes to program management. You can pull somebody internally at your company into the position, hire an experienced manager, or outsource to an OPM (outsourced program management).
If you go with a current employee, odds are they don't have a background in marketing. So you're going to need to get them up to speed ASAP.
I would recommend checking out Anik Singal's Manager 1st Edition. This is a robust package of educational materials for managers. Anik also runs an Manager Boot Camp to train affiliates.
Another training seminar is run by industry veteran, Andy Rodriguez. Andy runs the Manager Certification Seminar and his site indicates that dates will be announced shortly for the next installment.
And the twice yearly Summit conference features educational sessions for managers of all levels.
Hiring
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