Affiliate Marketing - Inexpensive and Effective
By Jay Dee
If you have a shopping cart on your site and you are not involved in marketing than you are missing out on one of the strongest online marketing techniques available to you. marketing is a proven success and it is responsible for millions of dollars in sales for a great many websites.
In fact, marketing is one tool that levels the playing field for smaller online retailers. A tiny site can work day to day and gain thousands of affiliates in a short period of time. A thousand affiliates in six months for someone working an hour or two a day, a few days a week, is very realistic.
A rough definition of an program is simply a program that allows webmasters to display your ads on their website and get a cut of the sales generated from the traffic that they send to your site. So, if webmaster Joe puts an ad on his website for your product and a hundred people click that ad and go to your site and three people end up buying your product, Joe will earn a percentage of the money you make from these sales. At the end of each month, you send Joe his check.
One great aspect of the marketing campaign is that you pay for the advertising only if it is effective and you pay the affiliates only after you have received payment for the sales made. You can’t beat that!
The up front cost is generally under a couple of hundred dollars. This is to buy the software and install it on your server. This is an inexpensive way to begin and it also has advantages over the other option of joining an network.
There are a few big program networks that charge five grand or more to join and will integrate your site in to their network and expose it to their base of thousands of potential affiliates. This is a tempting way to spend five grand and it seems to makes sense that the exposure to the affiliates will be worth the large set up fee. But unless your site is truly unique you will also encounter serious competition within the network. Because of this, every time you recruit a valuable they will join the network and be exposed to your competitor’s offers plus those of a thousand other programs. Very distracting and not exactly preferable.
This is the advantage of an independent program. The affiliates you recruit will be focused on your program alone. Why spend so much money and so much time bringing in affiliates who are immediately directed to other programs as soon as they join? This is a big negative for networks that makes a strong case for running an independent program.
Setting up an program is very easy. You need some good software installed on your server and you need the ads. For the software, iDev has a great program for only a hundred dollars. They will install it for you for an additional fifty. For a great program software package, check out iDev’s at: iDev Software
The ads you can create on your own. If you are uncomfortable creating your own ads, look for a good art forum and post with a request for help from a graphic artist. Usually you can find a good artist for an affordable amount.
Once your software is set up and you
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